Full Funnel Marketing
From Zero to Market – Building a High-Performance Marketing Engine
45-50% Email Open Rates (vs 15-28% benchmark)
Innovative food technology company
The Challenge
A pioneering food technology company was preparing for market entry with a groundbreaking product. They needed to build brand awareness from scratch, establish credibility with key stakeholders, and create a scalable marketing infrastructure that could support their ambitious growth plans.
The Strategy
- Built comprehensive marketing infrastructure from the ground up
- Developed targeted ABM campaigns for 600 key accounts
- Created multi-channel content strategy spanning PR, email, and social
- Implemented marketing automation for scalable lead nurturing
- Orchestrated flagship product launch with integrated media strategy
45-50%
Email Open Rates
600
Target Accounts Engaged
17.15%
Peak Engagement Rate
94%
Website Health Score
"252 media pickups for flagship launch, 172 for subsequent release."
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