Preparing a Professional Services Firm for the AI Search Era
    AI Search Strategy

    Preparing a Professional Services Firm for the AI Search Era

    1,000 to 18,300 Monthly AI Traffic Users

    UK-based professional services firm (legal and consulting)

    The Challenge

    Our client, a UK-based professional services firm in the legal and consulting space, faced growing challenges with visibility in AI-driven search results. Despite strong domain authority, their content wasn't being surfaced in AI-generated answers, leaving them at risk of losing competitive ground as search behaviour shifted.

    The Strategy

    • Audited 250+ pages for AI-friendliness, structure, and answer-readiness
    • Identified and prioritized transactional and high-intent queries
    • Restructured key pages to improve citation likelihood in AI overviews
    • Implemented schema and content layering for better AI parsing
    • Created new long-form authority content targeting underserved topics
    1,000↓18,300
    Monthly AI Traffic Users
    0↓81
    Pages Cited in AI Answers
    6.94k↓9.32k
    Google Search Clicks
    40↓21.3
    Avg. Ranking Position

    "Not only did they increase top 5 mentions for transactional terms, but as a result of the audit campaign matched their previous year's earnings with one new client."

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