Video & ABM Strategy
Short-Form Video to Contract – Turning Complex Science into Commercial Momentum
£20m Seed Valuation Secured
AI-powered outbreak intelligence company (AgriTech / Biosecurity)
The Challenge
An AI-powered outbreak intelligence company in the AgriTech and biosecurity space needed to translate highly complex scientific capabilities into compelling commercial narratives. They required a marketing approach that could build credibility with sophisticated buyers while accelerating their path to key contract wins.
The Strategy
- Developed short-form video content to simplify complex technology
- Built targeted ABM campaigns for foundation and enterprise buyers
- Created stage-specific messaging for different buyer journey points
- Aligned marketing with fundraising milestones and investor communications
- Executed integrated campaigns across digital and event touchpoints
1
Top-tier Foundation Client
£20m
Seed Valuation Secured
3
Stage Transitions Delivered
2
Short-form Phases Completed
"Short-form created commercial clarity fast, ABM reinforced the story at the decision moment, and the client converted momentum into a landmark foundation win and a £20m seed valuation."
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