Trades marketing in Surrey that makes your phone ring.
We build the pipeline and own the follow-up so you stop losing jobs to quieter competitors.
Built by a team that has actually run trades businesses.
The problem
Three things quietly cost you work every week.
Lead rental
Checkatrade, Rated People and the rest rent you leads that never belong to you. You pay monthly, the enquiries sit behind their login, and the day you stop paying the phone goes quiet. You are building their business instead of yours.
Speed
A 2011 Harvard Business Review study by James Oldroyd found that firms replying within five minutes were 21 times more likely to qualify a lead than firms replying within thirty. Most trades businesses reply hours later, often the next day, sometimes never.
Ownership
Word of mouth is a compliment, not a pipeline. It gives you no control over how many jobs come in next month and no way to turn the tap up before a quiet quarter. The day you want to sell or take a week off, there is nothing to hand over.
More likely to qualify a lead when you reply within five minutes versus thirty.
Harvard Business Review · Oldroyd, 2011
The proof
Run by someone who has built trades businesses from the ground up.
Josh leads this service. He has run trades businesses from the inside, not advised them from the outside.
Josh built Acro Builds from nothing into a fully booked luxury garden rooms business in under three months.
He knows what it feels like to quote at 9pm then watch a good enquiry go cold the next day because nobody picked up the phone between jobs. The playbook on this page was built around that reality.
Forge Together provides the delivery team behind Josh. Designers, ad buyers and CRM engineers sit behind the scenes so you get a proper marketing operation rather than a one-man agency stretched thin.
The offer
Trades marketing Surrey, packaged three ways.
Pick the tier that matches where the business is today. Move up when you are ready.
Foundations
£1,995 setup · £175/mo
No lock-in. You own every asset.
- Professional website: built for trades, built to convert
- Google Business Profile: set up and optimised for the local map pack
- CRM: every lead logged, every quote tracked
- WhatsApp auto-response: replies in seconds, keeps the lead warm
- Review request automation: asks the customer at the right moment
- Monthly reporting: what came in, where it came from, what closed
Convert
£3,000 setup · £1,500/mo
Six-month minimum term.
- Everything in Foundations: plus the conversion engine below
- Google Ads management: ad spend billed direct by Google, no markups
- Full WhatsApp AI: qualifies, answers, books the call. 2am Sunday too
- Lead nurture sequences: the ones that don't book first time get followed up for weeks
- Full CRM management: we keep it clean and chase the gaps
- Monthly reporting call: thirty minutes with someone who knows your numbers
Scale
£4,500 setup · £3,000/mo
Six-month minimum term.
- Everything in Convert: plus the growth and exit-readiness layer
- Senior strategic advisory: direct access to Josh and a Forge lead
- Multi-channel lead gen: Google, Meta, local PR, partnerships, outreach
- Content & social management: posts, job photos, case studies, video
- PR introductions: trade press, local media, relevant trade bodies
- Scale and sell positioning: built to stand up to a buyer's due diligence
Foundations clients moving to Convert pay a reduced £2,000 setup because the assets are already built.
How the audit works
What you get when you book the free audit.
Submit your information
Tell us the business name, your website if you have one, and the postcode you work out of.
Get a personalised video
Within a few working days, Josh walks through your Google presence, your site and your response speed against your local competition.
Keep it. No obligation.
There is no pitch in the video. Fix what you can yourself, or come back if you want the team to run it.
Tell us about the business.
Drop your details in and Josh will record a personalised audit video within a few working days. No pitch, no obligation, yours to keep.
- Personalised video audit, not a generic PDF
- Reviewed against your local Surrey competition
- Yours to keep whether you work with us or not
The phone either rings or it doesnt.
If the work has gone quiet, or the pipeline depends on three regulars and a prayer, the audit will tell you why inside a week. It costs nothing and commits you to nothing.