Content Marketing
2024
Salve IVF Guide & Rebrand
.png)
Salve Health is a digital health platform designed to improve fertility care by enhancing communication between clinics and patients. As Salve prepared to enter the US market, they needed a compelling way to introduce their brand and establish credibility with a new audience—while also undergoing a complete rebrand.
Breaking into the US healthcare space, particularly in the fertility sector, requires both authority and sensitivity. Salve needed to educate potential users about the IVF journey in a way that built trust while also aligning with its refreshed brand identity. At the time, fertility treatment was gaining attention in US media, following public remarks from Donald Trump about expanding access—offering a unique opportunity to enter the conversation.
Forge Together developed a long-form, SEO-friendly IVF Guide tailored to US audiences, positioning Salve as a knowledgeable and empathetic partner in fertility care. We used the surge in public interest to create timely, valuable content that resonated with both clinics and patients. Simultaneously, we led Salve’s rebrand to align all visual and messaging elements across channels, ensuring a cohesive and professional identity as they scaled.
The IVF Guide quickly became a cornerstone of Salve’s US market rollout, serving as both a high-performing content asset and a key trust-builder. Following its launch, US website traffic surged by over 60%, with the guide accounting for a significant share of organic sessions. Its relevance and depth led to widespread sharing across clinic networks, patient forums, and digital health channels—greatly boosting Salve’s visibility and credibility. Performance metrics confirmed strong user engagement, with high time on page and low bounce rates. Coupled with a clean, modern rebrand, the campaign elevated Salve’s positioning in the fertility tech space and played a direct role in securing new partnerships and interest from US-based providers.
Dive deeper into topics similar to what you're viewing and uncover more valuable insights and information.
Let’s work together to build smart solutions that fit your needs.
